As an entrepreneur or local business owner, you are probably familiar with terms like SEO, online reviews. While there are plenty of factors engaged in search rankings, online customer reviews can be a powerful signal to search engines that relate reliability and professionalism.
Over the last few years, online reviews have become an unavoidable part of every local business establishment. Moreover, it enhances the growth of review sites and influences the rate of customers writing and referencing the review.
From electronic items to hospital services, it’s rare to make a blind purchase decision without passing through diverse online reviews. The reviews directly influence the customers in the process of decision-making. The search engine allows both satisfied and unsatisfied customers to publish their reviews online. It helps people decide which products or services they should buy and which one is not, where they should travel, and even where they should eat… Etc.
If someone is willing to trust a review from a stranger, the reviews must speak something great about your business. People usually hesitate to purchase from sites with no reviews. Lack of review will injure your SEO rating badly It will also adversely affect your business.
When Comparing with others the businesses with more reviews and better star ratings will get greater click-throughs. Studies say that around three negative reviews can reduce 59% of consumers.
Do your online reviews affect search engine rankings?
We’re living in a world, where all are moving toward an online-based system. In this corporate era, only those who know how to crack the Google algorithm can survive in the business. We have a history where those who have not, gradually disappeared from the business world
Reviews help you filter the good from the bad and assist consumers to find the best service. A search engine helps its users to find the right product or service in the timeliest manner possible. It adversely affected either with the rise in your conversion rate as a result of positive reviews or a fall in your conversion rate due to negative reviews.
Likewise, the total number of reviews also plays a vital role in the ranking process. Responding to reviews and maintaining a healthy relationship with customers will increase brand building and customer engagement and consequently develop a positive impression on your search engine ranking.
If you have lots of reviews on your site your business has the probability of gaining a higher position in the search engine rankings. If you follow a good online reputation strategy, you can earn new reviews constantly. The fresh content and keywords act as the fuel to SEO.
Why online reviews affect SEO?
Here in this era of digitalization, the voice of the customer is louder than ever. Because the search engines always tend to follow consumer trends and them considering online reviews as a major SEO factor. Therefore, an unhappy customer can cause a huge mess on your company’s search engine ranking.
Now let’s gone through some Reasons why Customer Reviews Affect Your SEO;
More Traffic sparks more conversion
Just imagine you are browsing for a dental clinic. There you got plenty of options. There is a clinic with 4 stars, and there is a one with 2 stars. Which one will you choose? Most likely, the one with the best reviews.
Reviews influence the decision making of customers and they trust reviews more than a personal recommendation. Reviews make the website more charming to browsing customers. Hence, higher traffic indicates to Google that people trust your brand.
The backlinks plays the most influential role in showing up your website in search results. Google ranks your website higher when your website gets links from other authoritative or relevant sites. The huge amount of positive reviews on the site acts as an indicator to Google that your business is genuine and consumers are having a positive interaction. According to Google, the increasing number of bad reviews on the site indicates that you may not be offering the best solution for consumers, consequently which will affect your ranking badly.
Using review sites
If you are confident about the product or services you provide, you can always request customers to leave the review. However, modern consumers will first learn about the product or service before they make a decision. Here comes the significance of review sites.
Google My Business, Facebook, Amazon, and Yelp are the top review sites. The top search engine results we find are usually the pages from review sites like Yelp. This is a powerful manner of directing consumers to our website. Sometimes this can turn into a disadvantage and causes damage to your reputation if your reviews are not that great.
Do negative reviews really break your business?
The focus of the site will be always on obtaining all positive reviews for your service since reviews contribute to your search position. However, getting one or two negative reviews does not have the power to downgrade your business nor lead to loss of position in search results. Negative reviews can also help in search engine ranking in many ways:
Increases the total number of reviews
Google not only focused on positive reviews but also lists the overall reviews obtained for business and the search-ranking factors depend on them. Consumers will also check if your business has an engaged network and the average rating influences their purchase decisions.
Increases your credibility
Consumers may feel suspicious if they found only positive reviews about your business. Research suggests that consumers like to see a mix of good, average, and bad reviews to find a business trustworthy. When you’re aiming to improve SEO, Time on the page (the length of time spent on an individual page) and session duration (the overall length of time spent on a site) are considered as critical measures.
Drive your SEO and content marketing.
While analyzing the data inside each negative review, you can get your SEO strategies and tactics right. Negative reviews help to understand your consumer better. First, you have to identify all the issues and then create a series of social media posts addressing all the issues. Likewise, you can tackle the issue.Negative reviews should be considered as feedback about your business that you can take action on.
Online reviews can take you to the summit of victory and at the same time they can drag you down from there. Any website can have a few negative reviews. This is completely normal and expected. It is very important to implement a review strategy for SEO purposes. Reviews are crucial in achieving other business goals such as building credibility, establishing trust, and making sales.